Point of purchase (POP) merchandising displays are an important marketing tool for retailers to help increase sales. They are especially effective when used in conjunction with other marketing efforts to influence impulse buyers. By using the right displays, you can maximize your retail space, educate shoppers about the products you have to offer, and generate more revenue. Click here to get  custom store displays services available near your home.

 

A point of purchase display is a physical structure or digital sign that advertises a specific brand or product. It can be freestanding, mounted on an aisle shelf, or attached to the end of an aisle. The size of the display can be customizable to accommodate the needs of a particular store or brand.

 

Displays can also be located near the register to maximize the potential for customers to make purchases. One of the best uses for this type of marketing is to promote coupons or discounts. Many retailers also use "add-on" items to draw attention. These items can be reminders to customers, and may encourage them to add additional products to their carts. In fact, many brands offer free point of purchase displays for retailers to use.

 

Another popular marketing display is wall signage. This is an economical and easy way to showcase your products and promotions. Most signage options include eye-catching graphics and color schemes to grab shoppers' attention. You can check here for more helpful tips about purchasing  merchandising displays for retailers on this website.

 

Point of purchase displays are usually made from cardboard or other durable materials. They are often freestanding, which allows the retailer to place them in locations that are highly-trafficked. Freestanding displays can be placed in the center of the store, or near the register. Some stores opt to use clipping racks to display small, packed items.

 

A display with a unique, eye-catching design can be a great way to stand out in a crowded shopping area. A 360-degree display, for example, provides an opportunity for multiple shoppers to interact with the merchandise.

 

While most marketing efforts aim to educate shoppers about the products available, a point of purchase advertising display can be effective at influencing shoppers to choose a certain style or brand. Impulse buys are most likely to occur when a product is offered at an irresistible price. For example, Nestle Bolivia implemented an in-store activation for its Maggi soups, and the company saw a 13% increase in sales.

 

Point of purchase merchandising displays are the backbone of most retail businesses' point of sale strategies. Whether they are freestanding or a digital structure, the best ones can be placed in areas where shoppers are most likely to pass. Having a well-designed, eye-catching display can also increase visibility, which is a key factor in improving sales.

 

Point of purchase merchandising display options can be found through manufacturers, such as DK Display Corporation. Their line features lightweight structures that are reminiscent of fashionable line drawings. From simple counter top stands to branded fixtures with integrated signage, these displays are suited for any store.

 

Lastly, floor standing displays are an excellent way to maximize your store's floor space. This type of display is typically made from durable construction and includes casters for mobility.